Adult B2B Marketing Tip of the Day

AdultB2B · 2008-11-24, 12:10 PM

It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect.

The same is also true when coming up with offers. Ask yourself "what will make my target customer want to buy what I have to sell". Then test it on yourself and on the people you know. If the offer doesn't excite you (when thinking like your customer) and it doesn't excite the people you know, then it won't work.

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2008-11-24, 12:10 PM	#1
AdultB2B Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: Apr 2007 Location: San Francisco Bay Area/Bangkok Posts: 23	Adult B2B Marketing Tip of the Day It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect. The same is also true when coming up with offers. Ask yourself "what will make my target customer want to buy what I have to sell". Then test it on yourself and on the people you know. If the offer doesn't excite you (when thinking like your customer) and it doesn't excite the people you know, then it won't work. For more information SUBSCRIBE to our new weekly marketing newsletter. __________________ AdultB2B Adult Site Broker