What exactly is this person doing?

[xsiteu]

With the recent changes in SERP I ran through a few terms to check results and on the rather unique term “cumfacts” using this search.

http://www.google.com.au/search?q=cu...UTF-8&safe=off

The URL I arrived at is a bit strange:

http://www.gorolang.com/cgi-bin/smar...ords=cumfetish

It displays a site that seems to have nothing to do with the term but looking at the source I found my URL and terms related to my site.

</li></p><p><li value="6">CUM GALLERIES - Cum Shots - ... FREE Cream Pie sites HERE [Home] [CUM fACTS Galleires] [Creampie] [Cumfacials] [Bukkake] [Cumdrinking] [Cumfetish] [menu] FREE TRIALS FREE STUFF MORE FREE SITES Wet Shots Oral Lovers Blow Queen BJ ... - www.cumfacts.com</li>

In fact that is a chunk from my menu bar at the bottom of my site.

I can assume the intention is to get the SERP benefits of my site and this strategy would seem to be working. There are other seeming unrelated URL’s there also.

When I try to look at the domains root and enter I get a similar looking page that does not seem to have the embedded text.

http://www.gorolang.com/enter.php

Can anyone explain what this person is doing?


(Last month an owner of creampie paysite actually stole my entire cumfact site almost verbatim so this is nothing)