Mo Aguiari to Helm Dating Factory’s New U.S. Division

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Dating Factory, a leading supplier of premium white-label dating sites in Europe, has opened U.S. division and tapped online industry veteran Moreno “Mo” Aguiari to lead the company’s expansion into the North American market.

“It’s very exciting to be involved in bringing Dating Factory’s unbeatable technology to American webmasters and affiliates,” Aguiari said. “This is an advanced platform that is already tested and proven to make money. Our job now is to show the American market what this incredible white-label dating website system can mean for their revenue in 2012.”

According to Tanya Fathers, chief executive officer and co-founder of Dating Factory, Aguiari is the right person for the job.

“We are impressed with Mo’s great track record with webcam sites and with [business-to-business] platforms like YNOT, and we’re pleased to welcome him onto the Dating Factory team,” she said. “He has exciting ideas for promoting Dating Factory in the U.S. market, and we’re expecting great things in 2012 from our new Dating Factory USA division.”

The Dating Factory white-label platform allows webmasters and online entrepreneurs to create their own dating sites, complete with real profiles that can be filtered by niche. Webmasters use their own domain names, meaning they maintain control over their brand and their marketing efforts.

“This isn’t an affiliate program,”Aguiari explained. “This is a chance to build and run your own dating site with your own brand. With an affiliate program, you send all your traffic to someone else, and what happens then is out of your control. With the Dating Factory system, you’re sending your traffic to your own website, not one of ours. We supply the engine that makes your site work.”

Webmasters who run sites powered by Dating Factory technology have more than one way to make money.

“You’ll make up to 65 percent of initial and recurring sales, plus you can make more money from banner ads run on your sites,” Aguiari said. “Given that dating is a proven moneymaker that isn’t affected by piracy concerns, this is a great opportunity for U.S. webmasters to build a whole new and stable revenue stream in 2012.”

For more information about Dating Factory’s white-label system, visit DatingFactory.us or contact Aguiari by email.