Branding and Long Term Benefits

[tigermtb]

Few webmasters understand what branding really is, and fail to capitalize on it when they are purchasing advertising.

Branding is the act of putting your name in front of as many people as possible, and trying to get them to remember YOU when they are looking to buy your product. The effect of branding is not instant, it occurs months and years down the road.

There is a reason why auto makers and mattress companies constantly advertise on TV, and its because when you finally decide to buy a new car or mattress, they want you to go to them. Most folks aren't going to instantly go out and buy a brand new car because Ford or GM is having a sale, they will go out and buy when they decide they want a new car.

Many webmasters get wound up in the idea that ads they pay for NOW should have instant results. If you believe that, then you may be grossly underestimating the value of long-term investment in advertising your website or business.

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