Google, Adsense, and Pefect10s

RawAlex · 2006-02-25, 10:31 AM

I found this little piece of the judge's ruling the other day interesting:

""But unlike Arriba, Google offers and derives commercial benefit from its AdSense program," writes the judge on p. 26 of his decision. "If third-party web sites that contain infringing copies of P10 photographs are also AdSense partners, Google will serve advertisements on those sites and split the revenue generated from users who click on the Google-served advertisements. Google counters that its AdSense Program Policies prohibit a web site from registering as an AdSense partner if the site's web pages contain images that appear in Google Image Search results... However, Google has not presented any information regarding the extent to which this purported policy is enforced. Nor has it provided examples of AdSense partners who were terminated because of violations of this policy... AdSense unquestionably makes Google's use of thumbnails on its image search far more commercial than Arriba's use.""

If I was a Google shareholder, I would be very concerned. Think of the hundreds of thousands of websites running adsense while using content and material that have been purloined from other sites. Effectively the Judge has put Google in the position of potentially having to patrol the content used on adsense sites that could be linked by google images. Otherwise, they may have to filter out all of the sites using adsense from google images.

It is an interesting ruling... we will see if it sticks.

Alex

2006-02-25, 10:31 AM	#1
RawAlex Took the hint. Join Date: Mar 2003 Posts: 5,597	Google, Adsense, and Pefect10s I found this little piece of the judge's ruling the other day interesting: ""But unlike Arriba, Google offers and derives commercial benefit from its AdSense program," writes the judge on p. 26 of his decision. "If third-party web sites that contain infringing copies of P10 photographs are also AdSense partners, Google will serve advertisements on those sites and split the revenue generated from users who click on the Google-served advertisements. Google counters that its AdSense Program Policies prohibit a web site from registering as an AdSense partner if the site's web pages contain images that appear in Google Image Search results... However, Google has not presented any information regarding the extent to which this purported policy is enforced. Nor has it provided examples of AdSense partners who were terminated because of violations of this policy... AdSense unquestionably makes Google's use of thumbnails on its image search far more commercial than Arriba's use."" If I was a Google shareholder, I would be very concerned. Think of the hundreds of thousands of websites running adsense while using content and material that have been purloined from other sites. Effectively the Judge has put Google in the position of potentially having to patrol the content used on adsense sites that could be linked by google images. Otherwise, they may have to filter out all of the sites using adsense from google images. It is an interesting ruling... we will see if it sticks. Alex