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Old 2005-08-17, 09:19 PM   #1
Bill
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search engine chat at 11pm EST tonite

Want to make money with search engine traffic? Come to the search engine chat!

Tonights topic is "Natural Linking".

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Old 2005-08-17, 09:50 PM   #2
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Old 2005-08-17, 09:53 PM   #3
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Argh, Bill can't you do the seo chat maybe 2-3 hours earlier? 5am is so hard to stay up
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Old 2005-08-17, 10:37 PM   #4
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See ya in there Bill!
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Old 2005-08-17, 10:46 PM   #5
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Old 2005-08-18, 05:17 AM   #6
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I left the IRC client on but it disconnected but fortunately I managed to get the minutes from the chat. It was very interesting, thanks Bill.

I would like to clarify somethings and put in some of my own ideas here as I couldn't make it to the chat (sleeping). It would be great if Bill could answer

With regard to this natural linking business I was wondering who is effected more - the person been linked to or the person linking out.

For example - there is a site which has very unnatural linking, I'm guessing that this site will suffer some negativity from SEs more so than the sites it would be linking to - that is sort of obvious. But how does it effect the sites it links to? I'm thinking its effect would be nominal, but if a site was linked to from a lot of unatural sites then it would definately have a negative effect. But reflecting on your estimation of 15% chaos needed then as long as you maintain a decent amount of chaos (approx. 15%) from outside linking then you will be okay and those unatural links will still be of benifit.

Most people including myself like to stick thier link trades at the bottom of the page all next to each other or down the side of the page, but all clumped together either way. You said this was unnatural. So to counter this you should put some links into your content as paragraphs (in a way that you would if you weren't trying to make money out of your site). I guess you would want your linking partners to do the same for you to give you some randomness for your inbound links - but I'm guessing most people are not going to do this.
But I think its worthwhile to try to get some of your link partners to give you some more natural recips in paragraphs and get them to write it themselves and then you do the same for them, therefore giving both of you randomness on both your outbound and inbound links. I guess it would probably help if these were three way trades, maybe even four or fiveway trades to add to the randomness.

Its something you did not discuss but I also think is a good idea is getting your link partners to occasionally link to the deeper pages on your site. This i think is more natural than index to index all the time. Also you will target different keywords in your link back text - again more natural.

Well thats about all I have to say - it would be good if you could comment on it bill.
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Old 2005-08-18, 05:56 AM   #7
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Old 2005-08-18, 05:58 AM   #8
Jeka
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It would be a good idea to start some small exchange networks i.e. 100 sites of the same niche in 1 list and every webmaster must link to 20 sites that he can randomly chose and come up with a random text link that must be approved by the site owner he links to. This way everybody would gets linked by the same amount of sites that he links to...
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Old 2005-08-18, 06:07 AM   #9
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thats not a bad idea Jeka but I;m not sure how easy it would be to get 100 sites together.
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Old 2005-08-18, 11:04 AM   #10
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I hope Bill catches this thread again too.

Nevermail, I can tell you that I think you're on the right track with how you understood what was talked about last night. And your question about deeper linking is a good one. With some sites we encourage linking to our interior pages and love it when some will write a paragraph about something on that page and link to it from inside that paragraph text block.

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Old 2005-08-18, 11:10 AM   #11
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Well if anyone want to do those sorts of trades with me just hit me up - ICQ: 218094863 - email: webmaster (at) paradisebikinis.com

I got another question to:
A lot of sites have link pages - and many people use the text "links" or "more links" to link to thier link page.
Do you think SEs pick up on that when you use that linking text and are more likely to consider your link page as a link dump and penalize you for it?
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Old 2005-08-18, 01:41 PM   #12
Bill
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Moderators, would you move this to the search engine forum for us please?

Thanks in advance.

Jeka, I'm going to look into having the se chat at another time slot every other session - how about 7pm EST, is that a good time?

Now, for the rest of it... You guys are throwing a few dozen questions at me here, really too many for me to do justice too, so if you could pick one question at a time that would make giving a good answer much more possible.

Remember, all search engine work is pretty much voodoo. By that I mean it's done based largely on guesses and beliefs, on "What Might Work", because the SE's intentionally conceal their true methods and tricks. So, when I pick a figure like "15% chaos", that's just my guess, with a bit of fudge factor thrown in. I have reasons for making that guess, but it's still just a guess.

I want to emphasize my main point last night, which is that when you see both a yahoo rep and a google rep in a strong agreement about something they are calling "natural linking", at a major SE conference, that's a very strong hint that "natural linking" is an anti-spam and ranking technique that they both think is important.

For us, that means thinking about "natural linking" is probably going to be even more important if we want to rank well and make search engine money.
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Old 2005-08-18, 01:51 PM   #13
Bill
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neveremail, in my experience "links" pages have always tended to be devalued a bit (by google at least). I have assumed it is because links pages are often similar to other links pages used by the same webmaster on other domains.

But, becuase links pages tend to have a lot of text, often more text with rarer keywords than are on the main pages of the domain, they often end up getting a nice stream of traffic.

I have never seen anything that I would call a "link dump" penalty for such pages. If there was, I'd have to think that the same types of penalties would be applied to all linklist cat pages, and I don't really see that when I look at the serps.

So, my main concern with links pages is similarity - but personally, I tend to use links pages as a traffic tool, not as much to get SE traffic.
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