Customer retention: what is the best formula?

[DonPaul]

Gotta agree with Basschick and Andrej on prices, we have tried most combinations and found out that cheap simply isnt worth it Its simply a numbers game, get the most out of them while you can.... (This is ofcourse from the siteowners view )

We have used "odd" prices for a while and that seems to be working good, like 38.61 is the recurring charge, anyone else got any experience doing that? The membership doesnt immeadelity show up as a membership on the creditcard statement then I think.