Do you negotiate price?

[Alphawolf]

In general, do you always try to get a better price/deal on most transactions?

I joined a gym and tanning salon yesterday and didn't pay what was listed on price sheets- even with a sale.

I had to learn that skill though...from time I spent doing sales.

You learn the manager always has quotas to meet for the day/week/month and they want the sale rather than the person walking out the door.

Do you negotiate whenever possible or do you pay "sticker" price?