conversions fell down in a disasterous way

[Toby]

Originally Posted by virgohippy

Oh yeah, my stats often dance anywhere from 1:150 to 1:6000+ over one week periods.

I tend to make decisions based on, at minimum, 2 month averages.

The rest just doesn't matter.

Very sage advice!

Trying to find reasons for short term trends will drive a person crazy. I take note of them, but only get concerned if bad trends continue for a longer time, or get progressively worse.

I make all my "big" decisions based on stats over the last three months.