recip doorway pages and SEs

[AussieWebmaster]

What people should know is that a doorway page is a very specific beast... it is heavily weighted to one or possibly up to three keywords with little distraction for other possible terms. It will then redirect the user to the main page of the site it went fishing for surfers for... if it does not use a redirect then it becomes a static page with similar text etc to get good search engine placement and is set inside the framework of the interactive/actual site.

This last method is similar to the use of landing pages. Pages a site develops to place well on the engines for a specific term and then have links etc to other areas of the site... this is getting harder because the ranking is lost when the outbound links are factored.
These pages can be pointed to with text anchors to boost the PR from other pages on the site or from off site links.