Value of 1,000 targeted SE hits?

Bill · 2006-01-17, 03:23 PM

Well, I don't think you can consider such general keywords that highly targeted. And, there's no especially accurate way to assign them a value. Their value is what you can get out of them, and that depends on the selling strategy and tactics of the end user, not so much on the keywords of the traffic.

If I had to assign them a value it would probably by something like $30. Someone ought to be able to get 2 sales out of that traffic, they are not worth buying if you can't make a profit on them, so, to assure a profit and make the risk acceptable - $30.

But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it.

If you were buying PPC traffic such general keywords would be a disaster.

2006-01-17, 03:23 PM	#2
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	Well, I don't think you can consider such general keywords that highly targeted. And, there's no especially accurate way to assign them a value. Their value is what you can get out of them, and that depends on the selling strategy and tactics of the end user, not so much on the keywords of the traffic. If I had to assign them a value it would probably by something like $30. Someone ought to be able to get 2 sales out of that traffic, they are not worth buying if you can't make a profit on them, so, to assure a profit and make the risk acceptable - $30. But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it. If you were buying PPC traffic such general keywords would be a disaster.