Google what happend?

[ChristyB]

Hi Troy,

There are lots of possible reasons... but I would guess the biggest reason was removing those urls... (when I made my earlier post I had missed your remark about that)!

Now I see you took away some pages - which were ranked quite well... The replacement urls haven't been ranked yet (don't even seem to have been found)!

Google still have those old pages listed but they're going 404 - If I were you I'd put them back - it might help reverse the trend you're seeing (plus those pages may be getting clicks and right now you're wasting that traffic)!

When you removed them you should've done this:
DD Said in another thread

Lee,
As long as you move the page as it is... and dont change it too much till its re-spidered in its new home, you can do an htaccess permanent redirect.
This shows the SE spiders that the page has moved to a new home and that the original no longer exists..
it also catches any stray traffic coming via the old url

Also - You really should rewrite that index page, there are loads of errors - (and fix the broken link at the foot of the page)...

All those things would have impacted your pr and your serps but the biggest one (probably) was removing those pages.

Thanks Pusher