How do you choose your sponsors?

[Boogie]

I pay special attention to GG's Stats , mostly because I know they're 100% legit and if it works for his link list it'll work in some degrees for mine.

So far that's proven to work well because the sponsors that convert for the green giant are converting for my traffic

I'm not looking for sponsor programs to come in and provide links, I am looking for unbiased opinions of how to choose the right sponsor

Besides looking at GG's stats I look for the little things like the stats interface, what they offer in the ways of banners and promo content (FHS, FHG), whether or not they have a forum is important, how they count clicks, whether or not they have lots of linking options (different priced trials, different console options),

I mean honestly the list is pretty extensive of things I go for, but...

in the end the one thing that matters to me most is

1) Is a webmaster i trust using them as a sponsor
2) Is their reputation solid. Am i going to find a thread on this board shitting all over them about something? Downtime, redirected links, miscalculated numbers, possible shaving... anything like that.

So, like I said... I'm likely to use a program that's advertising here or is in GG's stats just because I know if they're paying someoen i know and trust, that probably means I can trust them to pay me too