Do Banners Really Pay Off?

[kristian]

Originally posted by Greenguy
So a gallery like this that uses only the promo material the sponsor has to offer wouldn't convert?

Call me old fashioned, but I really hate a lot of those galleries & free sites that are loaded to the gills with graphics.

I agree...

I'll say something else as well, it amazes me that pretty galleries are not in the minority. Based on my understanding of what typical surfers want, basic-looking galleries (and free sites) should yield higher CTR. Content and text are all that's important IMO. That and a good sponsor tour.