Have you lost of art of talking to the surfer?

Rorschach · 2005-03-09, 09:09 PM

I used to get all hung about making good ads, then I realised that sales are more a function of traffic numbers than salesmanship... it's that 80/20 thing. A simple ad that takes 20% of the work required to make a "good" ad will still get 80% of the clicks that the good one would have... you are trading a lot of time for those last few percentage points of CTR and a better ratio. I'd rather spend that time using 20% techniques to get more traffic... it's all about the numbers.

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2005-03-09, 09:09 PM	#8
Rorschach Shut up brain, or I'll stab you with a Q-tip! Join Date: Nov 2003 Posts: 115	I used to get all hung about making good ads, then I realised that sales are more a function of traffic numbers than salesmanship... it's that 80/20 thing. A simple ad that takes 20% of the work required to make a "good" ad will still get 80% of the clicks that the good one would have... you are trading a lot of time for those last few percentage points of CTR and a better ratio. I'd rather spend that time using 20% techniques to get more traffic... it's all about the numbers.