Have you lost of art of talking to the surfer?

[Rorschach]

I used to get all hung about making good ads, then I realised that sales are more a function of traffic numbers than salesmanship... it's that 80/20 thing. A simple ad that takes 20% of the work required to make a "good" ad will still get 80% of the clicks that the good one would have... you are trading a lot of time for those last few percentage points of CTR and a better ratio. I'd rather spend that time using 20% techniques to get more traffic... it's all about the numbers.

[Joe]

Originally Posted by Rorschach

I used to get all hung about making good ads, then I realised that sales are more a function of traffic numbers than salesmanship... it's that 80/20 thing. A simple ad that takes 20% of the work required to make a "good" ad will still get 80% of the clicks that the good one would have... you are trading a lot of time for those last few percentage points of CTR and a better ratio. I'd rather spend that time using 20% techniques to get more traffic... it's all about the numbers.

But the thing is, it only takes a few more minutes (and some brain power) to crank out some creative writing.

Which would you rather click on?

Girl Rides Dick

or

Gigantic, black dicks slam a babe in all of her tight love holes

Traffic numbers do come into play, but what's the use of bulk traffic if none of them will click on an enticing link?