Are geo targeted banners okay for galleries and sites?

[ClickBuster]

if you're using somebody's else Geo-IP features - it's ok. Otherwise, make sure you have a solid server solution or you may get knocked pretty quickly if you receive a lot of traffic. The Geo-IP database would have about 40-50k records and queries may get very slow upon large amount of traffic. The good thing on MySQL stations is that you're not writing to the database, but you're only reading from the GeoIP database - otherwise you may experience HUGE MySQL crashes. Although - if you can handle your traffic proplerly - GeoIP is one of the smartest and useful things out there. If you have sponsors with tours in several languages and you're using a redirection script, it would be a good thing to hook it up with GeoIP for the exits. Speaking the surfer's local language would increse your convertions over time.

-- Andrew