Customer retention: what is the best formula?

emmanuelle · 2005-05-20, 05:06 PM

Accountability.

$20 is a lot of money to a lot of people. It's 2 back breaking hours on an assembly line, or 4 hours at the 7-11. As a site owner I am honored that they have given me their hard earned cash, and I consider it a responsibility to make sure that they receive the best possible value for that money.

All members receive immediate and personal responses to their emails. No form mail, no 3 day wait for a response.

We update on schedule like clockwork. Generous photo sets, great video clips, and 98% exclusive content.

We invite our members to submit requests, and we respond promptly. A member's fantasy is usually brought to life within 2 weeks, before his subscription expires.

Our most loyal members often find special thank yous in the site. From involving their username in a photoshoot, to a personal video clip thanking them for their support- mentioning them by name is a great way to make our members feel valued.

I'm not gonna give all our secrets away, but our affiliates can rest assured that we do everything humanly possible to ensure that our members remain happy for much longer than 30 days.

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2005-05-20, 05:06 PM	#18
emmanuelle 0100011101100101011001010 1101011001000000100001101 1010000110100101100011 Join Date: Mar 2004 Location: Montreal Posts: 1,441	Accountability. $20 is a lot of money to a lot of people. It's 2 back breaking hours on an assembly line, or 4 hours at the 7-11. As a site owner I am honored that they have given me their hard earned cash, and I consider it a responsibility to make sure that they receive the best possible value for that money. All members receive immediate and personal responses to their emails. No form mail, no 3 day wait for a response. We update on schedule like clockwork. Generous photo sets, great video clips, and 98% exclusive content. We invite our members to submit requests, and we respond promptly. A member's fantasy is usually brought to life within 2 weeks, before his subscription expires. Our most loyal members often find special thank yous in the site. From involving their username in a photoshoot, to a personal video clip thanking them for their support- mentioning them by name is a great way to make our members feel valued. I'm not gonna give all our secrets away, but our affiliates can rest assured that we do everything humanly possible to ensure that our members remain happy for much longer than 30 days.