What do you think about NATS ?

[cellinis]

Originally Posted by SirMoby

I'm just curious.

Why are people so interested in having sponsors actually count the clicks? Shouldn't you be counting the actual numbers to your advertising and counting the dollars from the sponsor?

Aren't those the 2 numbers that really matter?

I agree with Alex here. The minimum is to be able to count the actual number of clicks sent. I know there are actually some sponsors that only provide number of sales made, but that is just not correct. How do you know which ad made a sale and which ad failed? Specially when you have multiple ads running in tandem for the same sponsor.
And as Alex said, if they don't even report the number of clicks accurately, how the hell do we know that they report the number of sales accurately?