Which Spons are Ready for 2257 Change?

Mr. Blue · 2005-05-29, 06:50 AM

The law most likely won't stand as is...I think everyone agrees that parts of it will be altered eventually (after court challenges).

I do have a question though...Wouldn't U.S. Sponsors have to make their affiliates be 2257 compliant even if the person is outside the U.S.? I'm thinking they might hold themselves open for some liability if they supply free content and don't make their affiliates 2257 compliant...but I'm not a lawyer so this would only be guestimation on my part.

As for sponsors...the first ones that get their affiliates 2257 compliant content will do nicely for themselves...as the nervous affiliates will be jumping at the chance for a little peace of mind.

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2005-05-29, 06:50 AM	#10
Mr. Blue Searching for Jimmy Hoffa Join Date: Jan 2005 Location: Long Island, NY Posts: 771	The law most likely won't stand as is...I think everyone agrees that parts of it will be altered eventually (after court challenges). I do have a question though...Wouldn't U.S. Sponsors have to make their affiliates be 2257 compliant even if the person is outside the U.S.? I'm thinking they might hold themselves open for some liability if they supply free content and don't make their affiliates 2257 compliant...but I'm not a lawyer so this would only be guestimation on my part. As for sponsors...the first ones that get their affiliates 2257 compliant content will do nicely for themselves...as the nervous affiliates will be jumping at the chance for a little peace of mind.