Value of 1,000 targeted SE hits?

Bill · 2006-01-17, 03:23 PM

Well, I don't think you can consider such general keywords that highly targeted. And, there's no especially accurate way to assign them a value. Their value is what you can get out of them, and that depends on the selling strategy and tactics of the end user, not so much on the keywords of the traffic.

If I had to assign them a value it would probably by something like $30. Someone ought to be able to get 2 sales out of that traffic, they are not worth buying if you can't make a profit on them, so, to assure a profit and make the risk acceptable - $30.

But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it.

If you were buying PPC traffic such general keywords would be a disaster.

Bill · 2006-01-17, 03:26 PM

BTW, I personally wouldn't pay that much for a thousand general SE hits - I don't trust that kind of traffic, besides, I can get it easily for myself. I'm just saying someone might pay that much...

Halfdeck · 2006-01-17, 04:10 PM

If your sponsor converted se traffic around 1:200, and if your page generated 1 clickthru every 10 SE uniques, 1000 "relevant" SE hits would average out to 1/2 a sale.

Bill · 2006-01-17, 04:34 PM

That's true, halfdeck, but when you _buy_ se traffic you expect to be able to 'process' it a bit more - either by forcing it all directly to the sponsor, or sending it thru your own tours and filters.

When you buy SE traffic typically you expect that you have already 'bought' the first click - it's a bit different from raw se traffic, with which you have a lot more window shoppers.

If it's something like redirected se traffic - where the visitor hasn't clicked, but has been detected by htaccess or script to be from google and is redirected without consent - well, that traffic is substantially less valuable.

I was trying to value it out based on PPC prices, and I'll grant you I was probably generous. Like I said, I personally wouldn't pay that much.

Allfetish · 2006-01-17, 04:37 PM

Quote:

Originally Posted by Bill

$30.

But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it.

That is about what I was figuring as well. Assuming a 10% ctr, with conversions around 1:25 that might be seen for certain fetish and niche traffic. (very optimistic)

I concur with the wisdom you gave on those keywords. I just threw them out as examples meaning to say that it wasn't going to be traffic from someone searching with the string "grocery coupons" going to a milf site.

I should have said it better.

There's no way I am in the market to purchase SE traffic either. I am just trying to plan how to proceed with some things and what to reasonably expect. I guess I need to study this much more.

Thanks guys!

2006-01-17, 04:10 PM	#3
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	If your sponsor converted se traffic around 1:200, and if your page generated 1 clickthru every 10 SE uniques, 1000 "relevant" SE hits would average out to 1/2 a sale. __________________ Success is going from failure to failure without a loss of enthusiasm.

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2006-01-17, 03:23 PM	#1
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	Well, I don't think you can consider such general keywords that highly targeted. And, there's no especially accurate way to assign them a value. Their value is what you can get out of them, and that depends on the selling strategy and tactics of the end user, not so much on the keywords of the traffic. If I had to assign them a value it would probably by something like $30. Someone ought to be able to get 2 sales out of that traffic, they are not worth buying if you can't make a profit on them, so, to assure a profit and make the risk acceptable - $30. But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it. If you were buying PPC traffic such general keywords would be a disaster.

2006-01-17, 03:26 PM	#2
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	BTW, I personally wouldn't pay that much for a thousand general SE hits - I don't trust that kind of traffic, besides, I can get it easily for myself. I'm just saying someone might pay that much...

2006-01-17, 04:34 PM	#4
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	That's true, halfdeck, but when you _buy_ se traffic you expect to be able to 'process' it a bit more - either by forcing it all directly to the sponsor, or sending it thru your own tours and filters. When you buy SE traffic typically you expect that you have already 'bought' the first click - it's a bit different from raw se traffic, with which you have a lot more window shoppers. If it's something like redirected se traffic - where the visitor hasn't clicked, but has been detected by htaccess or script to be from google and is redirected without consent - well, that traffic is substantially less valuable. I was trying to value it out based on PPC prices, and I'll grant you I was probably generous. Like I said, I personally wouldn't pay that much.