Trade shows, why don't we let in the general public?

SirMoby · 2006-04-17, 10:38 AM

1. Do you think we could convince a large number of potential customers to travel to a trade show where they can meet their favorite webmasters, designers or even on-line personality? Consumers have to spend money to get to a trade show so there needs to be some motivation and I'm not sure that exists. Sure a few might spend $1,000s on a trip to meet an on-line model or two but I don't think that's the typical customer.

2. Most of us have spent their entire sales and marketing career on-line and may be very uncomfortable marketing in a face to face environment. While I've spent 20 years of my former career in front of crowds educating, selling and marketing I don't think that's our typical profile.

Bottom line: Currently I think the consumer prefers the anonymity of the on-line transaction and probably doesn't have the desire appear in public. Those of us selling to the consumers probably don't really want the face to face communications.

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2006-04-17, 10:38 AM	#6
SirMoby Jim? I heard he's a dirty pornographer. Join Date: Aug 2003 Location: Washington, DC Posts: 2,706	1. Do you think we could convince a large number of potential customers to travel to a trade show where they can meet their favorite webmasters, designers or even on-line personality? Consumers have to spend money to get to a trade show so there needs to be some motivation and I'm not sure that exists. Sure a few might spend $1,000s on a trip to meet an on-line model or two but I don't think that's the typical customer. 2. Most of us have spent their entire sales and marketing career on-line and may be very uncomfortable marketing in a face to face environment. While I've spent 20 years of my former career in front of crowds educating, selling and marketing I don't think that's our typical profile. Bottom line: Currently I think the consumer prefers the anonymity of the on-line transaction and probably doesn't have the desire appear in public. Those of us selling to the consumers probably don't really want the face to face communications.