An extension of the trial membership system would work. You get say 24 hours access with some areas restricted for $1, or whatever price, then get asked to subscribe.
What puts people off is the idea they have your CC details and you have to cancel or it will reccur.
More acceptance of an e-wallet where you have to top it up from your CC and they can't just take your money would help there. Then the surfer could be asked to signup for a real membership via CC at a later date for some special discount deal, or whatever.
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