How does Google determine what's relevant?

eman · 2006-09-21, 10:03 AM

I've got a theory - and I think it all boils down to what's relevant for Google.

"free trailers" produces just one sponsored link and so from Google's point of view the search isn't relevant in money terms. Why bother displaying seach results when you can encourage the surfer to look for something else - something that will generate some income from adwords.

"private jet", on the other hand, generates a load of ads - 4 complete pages, in fact - so the search is relevant

In other words, Google is now less about relevance of content, and more about relevance of income from adwords.

That's what I think, anyway.

Hopefully Google will soon become less relevant.

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2006-09-21, 10:03 AM	#8
eman Solipsists of the world unite Join Date: Oct 2003 Location: xxx axis Posts: 639	I've got a theory - and I think it all boils down to what's relevant for Google. "free trailers" produces just one sponsored link and so from Google's point of view the search isn't relevant in money terms. Why bother displaying seach results when you can encourage the surfer to look for something else - something that will generate some income from adwords. "private jet", on the other hand, generates a load of ads - 4 complete pages, in fact - so the search is relevant In other words, Google is now less about relevance of content, and more about relevance of income from adwords. That's what I think, anyway. Hopefully Google will soon become less relevant.