Okay.. who saw the halftime show?

[Trev]

Originally posted by Torn
Personally, I'm sick of all the over hyped "in crowd" and the fact the by large majority of people who watch the super bowl are men and NOT teen girls so why get halftime shows focused on what some teeny bopper wants to see/hear?

That's exactly the reason why. The football fans are watching the game anyway. So, they try to bring in the MTV'ers with the halftime show. (and the 'don't wanna be left out' crowd with the hype about the commercials) AKA, bigger ratings.

It's all marketing.