Where do I send my 404 Traffic?

[NY Jester]

Sodo, there is probably as many asnwers as there are webmasters here. But for me, I set up a 404 page on my servers.

*redirect to your home/index page
*redirect to a hub/portal site
*create a banner farm type page
*create a 404 page using preset includes from sponsors (webcams or dating)
*redirect to your own personal "theater" type page from AEBN or Yappo Dollars
*redirect to a sponsor's tour or join