In this presentation we will expand on last TES presentation based on now live experience running automation for 20+ traffic sources as a RedTrack.io. We will cover:
- difference between automation and optimisation, and why they are not the same
- difference between the goals of different points of optimisation provides (traffic sources / trackers)
- we will also talk about conversion attribution models (last-click and multi-touch), how they influence optimisation and why it matters for affiliates and advertisers.
Presented by: Vlad Zhovtenko, Product Owner, RedTrack.io
2020-02-03, 04:26 AM
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