False Hits?

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www.terrafirmadesign.net/hitgenie.php+&hl=en&lr=&ie=UTF-8&strip=1]From Google Cache[/url]

Fake Hits Genie Standalone Edition

Fake Hits Genie is used to generate 1000's of unique fake hits using a list of proxies to any URL you choose. It works by sending fake http_get requests to the site or banner of your choice
Fake Hits Genie can be used to:

Test your server load
Make your site appear more populer (Think "who's online list"!)
Fill out banner impressions (we do not recommend this route)
Fake referers to "Top referrers" lists like those used by blogs and portal sites



Features Include:

Weekly Updated Proxy list
Upload / Delete proxies directly from Fake Hits Genie
Random browser and OS selection (user agents)
You can set the Max users per hour
You can set the total Max users
Optional wait for confirmation from target before moving to next proxy
Send fake hits to unlimited targets at the same time
Fast and portable
Easy Installation
Full source code included



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Requirements

Linux,Unix or Windows Server
PHP 4.2.2 and Higher ?
FTP ?



Click Here to Order Fake Hits Genie!

Unlimited use license $49.00
Monthly updated list of 5000 proxies included
As always Upgrades and Support is 100% Free!
Full Source code included.

Theory 1: They had adsense adverts on that page and you had adwords ads displayed there. (or ads via a similar ad server)

Theory 2: They have a test script soemwhere on their site and someone used your site URL to try it out from their page URL

Theory 3: Someone bought their product and is trying to hitbot something on your site and might have it badly configured (as it seems weird that a hitbotter would declare their URL like that so it shows up in your stats)

Thats my best guesses at minute..