Add Your PPC Tips Inside

[kristian]

Originally posted by grzepa
Came up with a few questions :


1)Do you guys prefer a landing page or send surfers straight to sponsors ?

2)Im using Overture's keyword tool to have an idea of what keywords I should choose ( http://inventory.overture.com/d/sear...ry/suggestion/ )
lets say I want to check how "teen sex videos" are doing - its allways showing results without "s" ie. "teen sex video" - should I bid on these keywords or these with "s" ? In fact these without "s" have more results in google.

3) @kristian - you say you're giving the price in the ad text. I suppose you're showing the price for trial like $3 for 3 days or smth like this - I'd like to promote CCbill website that dont offer trials - do you think I should say " $25 for a full month" or smth like this ?

Hi grzepa,

I've only ever promoted trials, so I don't have an answer. However, I would say that using the right sponsor site, and the right landing page might be better than displaying the price in your add text. I used to have a glazing company and my sales reps would never go in and say, "Right, 2 doors, 8 windows, that's 10 grand." You go in softly softly and ease into it.

About going straight to sponsor or landing page. It depends on what site I promote. I'm promoting over 60 different sites.

Here's an example. For a cam site, I create a landing page, featuring a cam girl. I include a few pics, one big pic of her performing (supposedly), and some hot bio. Then you can have some juicy text, you know, meet tracy and several billion other dirtbags like her....blah blah. These convert better than just going straight to sponsor. You just have to make it like a personal website for the cam girl.