Help with promoting Gay sites

[Alphawolf]

As a straight guy I'm a bit unsure of how to do my ad copy.

My best friend is gay (but not queer) and is a bottom.

All I know is from what he tells me.

He likes 'bears'. I sorta have an understanding of bears, twinks and cubs....but if I'm promoting a site with muscular, bigger guys do I presume my target audience to be 'bottoms'?

So, they'd be the ones taking it in the ass and giving the BJ's.

If it's a twink site then it's marketed towards 'tops' and they'd be doing the fuckin' and tend to be the more dominant in general.

Guess I'll look at ad copy on the paysites to get a feel for it.

Er...I dunno if I can look at naked dudes though.

Maybe I'll start with shemales and work my way to gay.