What are +4 million pageviews worth these days? - Page 2

Simon · 2006-02-09, 10:51 AM

Hiya Wazza ...

( that always makes me hear Hiawatha in my head ... sometimes I think Stu is rubbing off on me ::grin:: )

Yeah, I can see the swelling from here. You may want to get those looked at.

I was looking at it from the perspective that those are per clicks, since those are all clicked page requests. I wasn't suggesting that impressions were worth as much as clicks.

Wazza · 2006-02-09, 07:54 PM

Higherthiamin,

Yeah I appreciate that - merely pointing out that using Google Adwords as a guide isn't the best way to go about it as the comparison is using two related, yet fundamentally different things. One of my campaigns has a CTR of ~2% (1 click for every 50 impressions), so if we say the traffic is of the same quality then 0.1 cent is where the multiplication should start.

IMO, like cars, a developed website is always worth more in your hands.

Balls sorted

JohnWebcams.com · 2006-02-11, 06:25 PM

Quote:

Originally Posted by Simon

Hiya folks

We have a lot more on our plate than we can take care of right now, so we're thinking about letting go of a couple of sites that we really don't have time to develop further at the moment (and no, not Fetish Club or Cash Fetish).

We've spent years developing sites without ever selling one that we've grown. We've bought and sold some domain names, but we've never sold a developed site that already has some very nice traffic.

Before we get to the point of actually offering them for sale (which I'd announce in the "for sale" forum), I'd like to get some feedback on how people are valuing sites today. I know that some folks base things on traffic, or PR value, or number of inbound links, or SERPs, or percentage of bookmarkers, or a range/combination of other different things.

To keep this a general discussion, let's just say these these are two large free sex story archive sites. They have thousands of pages indexed by search engines, over three-quarters of a million visitors a month, and over 4 million pageviews a month between the two sites.

If you have any experience in putting a value on a web property, I'd be very glad to get some feedback on how I might best go about setting a reasonable/rational value for websites like these.

Thanks in advance for any input you can offer.

Simon, we might be interested in buying this. Please send me an ICQ to 476-111 or email to webmaster at webcams.com with the URLs and more specific traffic stats (Source of traffic, etc) and we'll talk more.

Thx

tigermom · 2006-02-12, 01:21 AM

I think the best way to evaluate the site's worth is put it up for auction. As someone here mentioned market value is a matter of supply and mostly demand. If you happen to find 2-3 interested parties that enter a bidding war, you could be in for a good price.

Please let me know if you do put it up for sale. My budget is limited, but hey, who knows??

BTW, regarding the formulas, I had an interesting coversation with a serious bricks and mortar business man, and he mentioned 7 times yearly profits as the general worth of a business. Profits and not revenue.

For mainstream sites it's usually 12-18 times monthly profit (again profit, and not revenue). But most people auction the sites and prices can get higher, or stay lower.

Simon · 2006-02-12, 11:13 AM

JohnWebcams - I'll be sending you some info via email. I'll include more info on the traffic for you.

tigermom - I've used those formulas with non-Internet business, and I think some of them apply if we were selling the business. But since these are just two traffic pumps out of many sites we have, I thought that pricing them based on the quantity/quality of traffic would make sense. An auction might be interesting, and it would be a fair way to deal with multiple buyers.

I've gotten some good ideas from this thread. Thanks again to everyone who's contributed some feedback. Any other ideas appreciated too.

Simon

tiger · 2006-02-14, 01:40 PM

Simon I have contacted you before about the sites. Let me know if you are going to auction them I would like to be able to participate.

Simon · 2006-02-15, 06:04 AM

Tiger - I don't remember ever hearing from you before (unless you're related to Tigermom?), so if you sent me a pm or email, I don't think I ever got it. Let me know if you asked for information and didn't get a reply.

I'm not sure if we'll go the auction route yet, but I'll be sure to let anyone interested know about it when we figure out which way we're going with these.

Simon

tigermom · 2006-02-15, 08:37 AM

tiger isn't related to me lol, just thought I'd clarify that

tiger · 2006-02-15, 11:24 AM

I was speaking with someone named "cindy" who said she was representing you in the sale.

I have all the information I need. We just didn't come to an agreement on price.

Simon · 2006-03-31, 08:28 AM

Just letting those who asked to be notified if we decided to sell them that an XBiz ad for "story sites for sale" is out now, and being distributed at the Phoenix Forum (link to ad here).

We'll be accepting offers for a couple of weeks. If you have questions, please hit me via email at "simon |at| industryinc.com" or icq at 269043019. You can also leave me a note in the Established Sex Story Archive Websites for Sale thread in the "Products and/or Services offered" forum.

Simon

2006-02-09, 10:51 AM	#1
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	Hiya Wazza ... ( that always makes me hear Hiawatha in my head ... sometimes I think Stu is rubbing off on me ::grin:: ) Yeah, I can see the swelling from here. You may want to get those looked at. I was looking at it from the perspective that those are per clicks, since those are all clicked page requests. I wasn't suggesting that impressions were worth as much as clicks. __________________ "If you're happy and you know it, think again." -- Guru Pitka

2006-02-09, 07:54 PM	#2
Wazza I'm a jaded evil bastard, I wouldn't piss on myself if I was on fire... Join Date: Apr 2003 Location: Melbourne, Australia Posts: 808	Higherthiamin, Yeah I appreciate that - merely pointing out that using Google Adwords as a guide isn't the best way to go about it as the comparison is using two related, yet fundamentally different things. One of my campaigns has a CTR of ~2% (1 click for every 50 impressions), so if we say the traffic is of the same quality then 0.1 cent is where the multiplication should start. IMO, like cars, a developed website is always worth more in your hands. Balls sorted __________________ I sale Internet My sites have no traffic and no PR - let's trade - PM me

2006-02-12, 01:21 AM	#4
tigermom You can now put whatever you want in this space :) Join Date: Dec 2005 Posts: 893	I think the best way to evaluate the site's worth is put it up for auction. As someone here mentioned market value is a matter of supply and mostly demand. If you happen to find 2-3 interested parties that enter a bidding war, you could be in for a good price. Please let me know if you do put it up for sale. My budget is limited, but hey, who knows?? BTW, regarding the formulas, I had an interesting coversation with a serious bricks and mortar business man, and he mentioned 7 times yearly profits as the general worth of a business. Profits and not revenue. For mainstream sites it's usually 12-18 times monthly profit (again profit, and not revenue). But most people auction the sites and prices can get higher, or stay lower. __________________ XLEF

2006-02-12, 11:13 AM	#5
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	JohnWebcams - I'll be sending you some info via email. I'll include more info on the traffic for you. tigermom - I've used those formulas with non-Internet business, and I think some of them apply if we were selling the business. But since these are just two traffic pumps out of many sites we have, I thought that pricing them based on the quantity/quality of traffic would make sense. An auction might be interesting, and it would be a fair way to deal with multiple buyers. I've gotten some good ideas from this thread. Thanks again to everyone who's contributed some feedback. Any other ideas appreciated too. Simon __________________ "If you're happy and you know it, think again." -- Guru Pitka

2006-02-15, 06:04 AM	#7
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	Tiger - I don't remember ever hearing from you before (unless you're related to Tigermom?), so if you sent me a pm or email, I don't think I ever got it. Let me know if you asked for information and didn't get a reply. I'm not sure if we'll go the auction route yet, but I'll be sure to let anyone interested know about it when we figure out which way we're going with these. Simon __________________ "If you're happy and you know it, think again." -- Guru Pitka

2006-02-14, 01:40 PM	#6
tiger Internet! Is that thing still around? Join Date: Aug 2003 Posts: 8	Simon I have contacted you before about the sites. Let me know if you are going to auction them I would like to be able to participate.

2006-02-15, 08:37 AM	#8
tigermom You can now put whatever you want in this space :) Join Date: Dec 2005 Posts: 893	tiger isn't related to me lol, just thought I'd clarify that __________________ XLEF

2006-02-15, 11:24 AM	#9
tiger Internet! Is that thing still around? Join Date: Aug 2003 Posts: 8	I was speaking with someone named "cindy" who said she was representing you in the sale. I have all the information I need. We just didn't come to an agreement on price.

2006-03-31, 08:28 AM	#10
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	Update - Sites are now for sale Just letting those who asked to be notified if we decided to sell them that an XBiz ad for "story sites for sale" is out now, and being distributed at the Phoenix Forum (link to ad here). We'll be accepting offers for a couple of weeks. If you have questions, please hit me via email at "simon \|at\| industryinc.com" or icq at 269043019. You can also leave me a note in the Established Sex Story Archive Websites for Sale thread in the "Products and/or Services offered" forum. Simon __________________ "If you're happy and you know it, think again." -- Guru Pitka