July '07 vs July '08
 

Comments in the Good Morning thread got me to thinking, so I ran some numbers.

Aggregate totals across all sponsors.
July '07 vs July '08
income -2.20%
clicks +23.89%
$/click '07 = $0.0379
$/click '08 = $0.0282
conversion ratio '07 = 1:705
conversion ratio '08 = 1:879

I made about the same money, but I had to work harder to get it. The $/click difference is the one that I find most disturbing.

I'm curious if others have stats that show similar comparisons for July '07 vs July '08

I just log my absolute income numbers, but I can say one thing for sure. After 10 years of straight increasing income, 2008 will be my first year in the biz with a decline in revenue. It looks like 20% less than 2007 (while traffic has increased).

Traffic is up, sales are down. That pretty much sums up this year.

The same here.

Lets just say traffic and unique click thrus are way way up but overall sales are down |banghead|

Far more look-e-loos this year and with less sales this means less rebills as well :(

I'm doing much better, but I have more than twice as much traffic as I had last year. I don't know how much I'm making per click overall, but I know it's not that good. I was looking at some numbers the other day and I was less than impressed by my money:clicks ratio. I've been slowly pruning out some of the big sponsors since I'm one of those people who can't seem to convert a program that owns 50 paysites. |huh Sending traffic to smaller sponsors who don't have a marketing expert on staff or run $100 promos seems to have helped my earnings. Go figure.

Took a quick look at ccbill rebills and I see a 16% drop from last year.
I looked further into length of rebills and found this:
12+ months : both years are roughly 35%
6+ months : both years are roughly 48%
3+ months : 75% in 07 compared to 68% in 08

Probably worthless stats but I thought the 3+ months was interesting. I need to weed out sponsors that are no longer converting. I sometimes have a hard time with that because they have made sales in the past.

I'm making less with AVS but more than I expected to make what with having ProAdult stealing my rebills.
Making a lot more with cam sites, sales have more than doubled, slightly less with CCBill and paysite sponsors. AEBN sales are up around 10%.
Traffic is up overall, but not hugely, income is down overall, but not hugely.
I'm optimistic that I'm on the right track.

As a site owner, more or less the same. Sales are down 5% from last year at this point. But since my price was raised to $29.95 / month from $24.95, income is actually up over last year. So I can live with that. As far as I'm concerned though, I have hit a ceiling with price increases, so the next couple of years are going to be quite a challenge to say the least.

How do you hit a ceiling with price increases at 29.95? if the surfer is willing to pay, and apparently a lot of surfers think that "more expensive = higher quality" I don't see hitting that ceiling untill at least 39.95... unless it is a moral thing....

You very well may be right. I just keep an eye on many other "amateur" sites, and I am the highest. Hey ... maybe I deserve to be! |bananna|

Allie, Julie and Rio each charge $29.99/month. Barbi is at $29.95. Desirae and Paris (a fucking goddess) should have increased their prices a long time ago.

Lady Sonia has been at $34.95 for a couple of years now, with a $39.95 non-recur option. But, her site content has quality and quantity that few solo sites can match.

July 07 uniques 1:634 121k clicks, 0.06/click
July 08 uniques 1:1994 194k clicks, 0.04/click

Revenue is almost exactly the same.

Plan to get more traffic... check.
Plan to convert better... fail.

Isn't July the slowest month though?

Didn't I just see a thread at the zoo about you being the |bow|QUEEN!
|couch|

As far as numbers:
$$$s overall are up (more traffic)
¢¢¢s click is up (better targeting, more micro-niches)

Still adding sponsors/sites/traffic so I figure my overall $$$s will still keep growing as fast as I can add stuff.

I've seen a decline in both. But yeah, my click-to-sale ratio is way down over last year, even in the niches I do passably well in. |cry|

My sales are about double - but then I was real new at this this time last year.

This week has been real good to me for some reason.

Just closed out our best week ever|bananna||bananna||bananna|

My MSMoney goes back to Jan 04 & July 08 was my worst month on record.

Traffic for me is up.
But conversion ratios are higher by about 15%.

Refunds/Chargebacks WAY UP :(
Rebills down about 30% :(

I'm making mroe than than last year but doing much more work and sending more than double the traffic.

same here

We just had out best two weeks on record - and with pretty much the same traffic - I have my fingers crossed that it continues.

I am making the same amount of money but with harder work and more expenses

I got my first charge back 2 days ago....what a buzz kill!|gabbo|

Personally i am having a better year in 08
Looking back at my old gals and freesites of 07 i wonder how i made one sale