This is a great question, but if you are promoting niche sites, a better question to be asking yourself is "Why am I promoting the big companies?" I found out the hard way that if you search around and find a sponsor who has only 1 site, and it covers a niche, it will be easier to sell, and keep members longer. The sponsors I use are nearly all rev share, and I found that changing from a big company (even a big company that did well for me in the general hardcore or teen categories) to a one man enthusiast type site, over doubled the amount of money I made.
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