Bad ratios are frustrating, although there are too many factors involved for me to ever understand why one sponsor does 1:50 and another one does 0:6000. I usually don't invest much time on a program unless I can get around 1:200 or better.
Anyway, what I try to do personally is presell a paysite as hard as I can. To do this, I actually dig up as much info as I can about the paysite.
For example, for Pussy Pinata, the $2.97 for 1 day trial (although it looks like they'll charge you more per month if you sign up thru trial) and the 11 other sites you get complete access to with just a trial membership would be something I'd heavily stress. Also, the content is apparently exclusive, so I'd use plenty of pics/videos to demonstrate that fact. Finally, since it's a reality site, I might even go into a few of the specific girls that appeared and write a few juicy text about an episode or two.
Basically, the thing I try for when advertising a paysite is 1) establish trust with my visitors 2) tell them exactly what they're going to get out of spending their dough 3) Dispell any fears about being ripped off, infected with viruses, getting email spam, etc.
Then all you have to do is get the right type of traffic to your sites, and you should start seeing more sales.
Just my 2 cents
