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Depends on what type of site you run. Light pink for teen, black for bondage and some fetishes, Green text helps to get signups in most sites if you only use it on the hard sell bits (and sparsely). Amateur, light almost pastel colours. Dark pink for hardcore, but not red as it makes people think "danger" and avoid getting out their cards (but sometimes 'danger' can be a good way to get them to think, eg if you promote motorcycle chicks doing stunt riding nude!!!). Yeah I hate black text on white too, but I'd use it for reality type sites (with 'courier new' as a font). But as a general rule I just try several colour combinations and go with whatever feels right for that site.
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