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I think, never underestimate the power of good sales text, even with the emphasis of its importance being said again and again we are still in a world of graphic dazzling and flash bells and whistles , and those things are factorable, dont get me wrong, but in at least my experience, i find that compelling sales text makes a difference in ratio.
Its just one more tool to increase your odds of making the sale so it's worth it to go that extra mile and generate good text marketing skills (plus good text skills are in some ways a precursor to good seo skills as well) and if you need help with ideas just ask the sponsor you are promoting, a good sponsor that really knows their niche will be able to assist you in drafting text that describes the very pinnacle of what it is you are trying to sell, if that makes sense. And knowing what your target audience is after , understanding what it is about the niche that turns them on - well that's what they are wanting to see, and most often its not so described on a banner.
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