Importance of sales text, personal experiences.

Sid · 2006-07-01, 05:54 PM

I think, never underestimate the power of good sales text, even with the emphasis of its importance being said again and again we are still in a world of graphic dazzling and flash bells and whistles , and those things are factorable, dont get me wrong, but in at least my experience, i find that compelling sales text makes a difference in ratio.
Its just one more tool to increase your odds of making the sale so it's worth it to go that extra mile and generate good text marketing skills (plus good text skills are in some ways a precursor to good seo skills as well) and if you need help with ideas just ask the sponsor you are promoting, a good sponsor that really knows their niche will be able to assist you in drafting text that describes the very pinnacle of what it is you are trying to sell, if that makes sense. And knowing what your target audience is after , understanding what it is about the niche that turns them on - well that's what they are wanting to see, and most often its not so described on a banner.

karomesis · 2006-07-02, 11:05 AM

Quote:

And knowing what your target audience is after , understanding what it is about the niche that turns them on - well that's what they are wanting to see, and most often its not so described on a banner.

good point. I think alot of times affiliates blame the sponsor for their abysmal ratios, when it may be because they use the same tired old banners that 5000 other affiliates use.

For me, sales text is a way to get into the surfers head, and actually make them NEED what you're selling. when it becomes a need instead of just a desire, you won't have to spend hours selling this or that trial for 99 cents or pull teeth to get them to take out their wallet, because they've already justified the expense in their minds.

sue-fl · 2006-07-02, 11:16 AM

I know sales text is important, but to be honest I seem to get more sales from banner clicks. I think a mixture of both, or some catchy text over and under the banner works for me.

2006-07-01, 05:54 PM	#1
Sid A woman is like beer. They look good, they smell good, and you'd step over your own mother just to get one! Join Date: Sep 2003 Location: Austin, TX Posts: 52	I think, never underestimate the power of good sales text, even with the emphasis of its importance being said again and again we are still in a world of graphic dazzling and flash bells and whistles , and those things are factorable, dont get me wrong, but in at least my experience, i find that compelling sales text makes a difference in ratio. Its just one more tool to increase your odds of making the sale so it's worth it to go that extra mile and generate good text marketing skills (plus good text skills are in some ways a precursor to good seo skills as well) and if you need help with ideas just ask the sponsor you are promoting, a good sponsor that really knows their niche will be able to assist you in drafting text that describes the very pinnacle of what it is you are trying to sell, if that makes sense. And knowing what your target audience is after , understanding what it is about the niche that turns them on - well that's what they are wanting to see, and most often its not so described on a banner. __________________ THUMB THINGY!! Easy "Batch" Cropping Thumbnailer with Window Preview!

2006-07-02, 11:16 AM	#3
sue-fl You can now put whatever you want in this space :) Join Date: May 2005 Location: Florida Posts: 2,837	I know sales text is important, but to be honest I seem to get more sales from banner clicks. I think a mixture of both, or some catchy text over and under the banner works for me.