Hey Grinch,
Descriptive and alluring text can bring the surfer in and get them excited and that's a VERY good thing but it needs to be presented in a way that will attract the surfer's attention.
The surfers that show up at your gallery are there to see the free pics/vids and most of them have their uni-vision enabled

. If you want them to even see your sales pitch you need to grab their attention and then QUICKLY sell them on your sponsor.
I hope that makes sense...
Regards,
SF