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Originally Posted by Simon
Actually I'm wondering when sponsors will start retooling their affiliate programs to take the USA and worldwide economies into more account. I'm not sure that $30/month (and more) for a monthly membership is going to continue to work as well as some other pricing options.
And I'm not talking about more free trials or short-term paid trials, which are meaningless if the monthly prices stay at the same levels. I'm referring to having much lower monthly memberships for full-blown paysites that aren't just filled with upsells to 'full memberships' and links to other paysites. I mean memberships that you're glad you paid for, especially at the price you paid, and that you're not rushing to cancel right after you join.
We all know there's way too much free porn out there. I think what's needed are ways to convince a lot more of the current free porn surfers to spend some (small amount of) money in order to get access to much better porn. If we don't get more surfers used to paying for porn, and used to being happy they did, we'll just keep losing them to the various free porn alternatives.
Unfortunatley, there are plenty of webmasters who think if they can't make $30-$50 on pay per signup, then the program isn't worth promoting. So I'm also wondering what sponsors will have to do in order to get a lot more surfers to sign up for low-priced long-term memberships without losing their affiliate webmasters.
Not that there's any real correlation, but the New York Times is dropping its subscription model at midnight today after a 2-year test. It was generating about $10 million a year in revenue with monthly and annual subscriptions, but they say they believe they can do much better by eliminating the $49.95/year or $7.95/month fees.
Okay, enough out of me for now. Anyone else think there's room for some major changes in how we market to porn surfers, including changes in how memberships are priced?
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Simon you are so correct on this, for a long time i have thought that paysites charge too much, one of the things we did this week was offer the affiliate the choice of pricing with a 16.95, 24.95 or 29.95 tour. I'll keep everyone posted on how well the lower priced one retain.
