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Check your advertising against the sites. Are you overselling the site, or worse, accidentally offering something they don't give? That is the usual cause if chargebacks get heavy, and it is sometimes hard to detect (eg you see on their lesbian site that it says "over 1 million videos inside", so you say in your ad "XXXXLesbians has over 1,000,000 lesbian videos", but several companies dump all their videos on every site, and use that count in their adverts, so of the million videos only a few thousand may be lesbian, and your surfer, regardless of the fact that he will never get through the thousands they actually have, feels ripped off because there aren't a million, and does a chargeback).
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