My business used to use PPC as it's main source of 'quality' traffic, but eventually they all raised the cost per click to a point where I was just funneling money. Unfortunately I only seem to ever get signups if I get a TON of clicks and I'm listed in the first two spots of the first page, so while you can say pay less than 10 cents per click, mainly with less popular keywords, you end up getting pushed to later pages and there's only so much traffic you can get. Right now I'm trying to figure out a way to make it work for me. Something though I've always lacked is a proper way to tell what is leading to signups. I don't have one of them fancy "approval pages" to put a link on so I'm not sure what the alternative is, maybe setting up a affiliate account... not sure.
But uh, yeah, it's usually good traffic, but it's not cheap like it used to, and google likes to raise the minimum of keywords just cuz it can.
Last edited by freakin; 2010-06-09 at 02:54 PM..
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