Quote:
Originally Posted by Toby
All the first question that must be answered before undertaking the rather substantial task of redesigning a very well established site is whether or not those visiting the site via devices with small screens actually purchase the product.
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A good and valid question. There is no point in spending time designing websites that simply don't sell.
However as tablet and 'phone use increases, and PC and laptop use decreases, we will find it is impossible to get enough surfers to those machines to make any money. Already tablet/'phone usage looks like the main way the main buying demographic (18 to 30 year olds with money) surf. Soon, making pages only usable on PC/laptop will be like designing sites only viewable on W98/IE6.
So the important question is not "Do surfers buy porn on their 'phones/tablets?" But "What can we sell on our porn sites that they
will buy?" For well over a year I have found that "non porn" sells better than porn, even on my porn sites. And my best sellers on my adult sites are spell books. Spell books can be read on tablet/'phones - in fact many people use tablets as eReaders, and use them for most of their reading. My best selling porn line is not websites, but porn eBooks, again ideal tablet/'phone material.
I would like to be able to say that I did this deliberately to cash in on future developments, but the truth is - I did it because porn sales were in decline, and I wanted to make more money from PC/laptop sales. I was not clever enough to look towards future technology, I was just lucky. However I am currently reviewing my "responsive" policy (the fact that many of my sites are responsive is due to me allowing for older PC browsers with low width limits, not because I allowed for 'phones/tablets, and so do not look good, and some even don't "work" on the smaller tablet or 'phone screens). Having read your post I'll be throwing in "consider what shit will sell on tablets/'phones" as another main concern about "device compatibility".