Reciprocal Link Question...

[NY Jester]

Hopefully the LL owners here can answer me. I see alot of free sites use the verbage of Link List recip. links but put it all in a uniform way..same color, same size font, etc. so that it more closely matches the web site. Is this OK? Will it get me banned? Or is it based on just how good it looks and how true you stay to the actual links verbage and destination? I dont want to do it for every free site I do, just when i set up the recip table a bit different than the 4x4 or 3x4 style.

Thanks in advance

J-