How do you pick your sponsors?

[johnnybg]

There is two step process I use:
1. Pick a sponsor
2. See if it sells with my traffic

Only after step 2. I decide if I'll promote it for real.

I pick sponsors if I like content. And I mean if I like it as a surfer, not webmaster. I know I'm comfortable in selling something I like, so my copywriting is much better.

There is also a third step - See if it rebills, if I choose revshare program. Third step is something I consider about 3-4 months later.

Other things that I like:
1. Good promotional material,
2. Different tools available
3. Good inquiry response time

Hope I helped