How do you pick your sponsors?

Simon IA Cash · 2006-09-12, 12:02 PM

Very interesting replies all around. I wonder, for those who are dissatisfied with the available promo material, payment options, or other factors that would otherwise have you look away... do you contact the sponsor anyway and see what they can do to accomodate your needs? For example, we have an in-house designer that can help make custom promo material if it would help the affiliate promote. Couldn't hurt to get communication going, right? It would be a shame to get that close and not even begin a dialogue.

jayeff · 2006-09-12, 12:14 PM

Quote:

Originally Posted by Simon IA Cash

do you contact the sponsor anyway and see what they can do to accomodate your needs?

No. Sponsors don't appear to realize how many of them there are. It simply isn't practical to talk to 990 who may or may not be interested in catering for specific needs, when you can go right to work for 10 based on what they are offering to everyone. And frankly, it's such a hellish frustrating experience too, since most won't even bother replying.

Talking to sponsors with whom you already work is something else. But if sponsors choose not to put the best of what they have to offer in their "shop windows", why deal with them?

jayeff · 2006-09-12, 12:29 PM

The curious thing about threads like this, on any board, is that the answers are almost all very sensible, a guide as to how sponsors should be chosen.

Which leaves one wondering why here on planet Earth, most of the biggest sponsors are those promising big payouts, prizes and the rest. On the whole, there is a reverse correlation between what people say makes them choose sponsors and what the sponsors they choose actually offer.

It is the same phenomenon which convinced Ford to produce the Edsel, the biggest marketing disaster in automotive history. People know what their priorities should be when common sense prevails, but remembering them when actually making choices is another story.

2006-09-12, 12:02 PM	#1
Simon IA Cash Just because I don't care doesn't mean I don't understand! Join Date: Jul 2006 Location: Montreal Posts: 93	Very interesting replies all around. I wonder, for those who are dissatisfied with the available promo material, payment options, or other factors that would otherwise have you look away... do you contact the sponsor anyway and see what they can do to accomodate your needs? For example, we have an in-house designer that can help make custom promo material if it would help the affiliate promote. Couldn't hurt to get communication going, right? It would be a shame to get that close and not even begin a dialogue. __________________ simon -at- iacash dot com icq: 231-421-229

2006-09-12, 12:29 PM	#3
jayeff Just because I don't care doesn't mean I don't understand! Join Date: Sep 2006 Posts: 95	The curious thing about threads like this, on any board, is that the answers are almost all very sensible, a guide as to how sponsors should be chosen. Which leaves one wondering why here on planet Earth, most of the biggest sponsors are those promising big payouts, prizes and the rest. On the whole, there is a reverse correlation between what people say makes them choose sponsors and what the sponsors they choose actually offer. It is the same phenomenon which convinced Ford to produce the Edsel, the biggest marketing disaster in automotive history. People know what their priorities should be when common sense prevails, but remembering them when actually making choices is another story.