search engine domination

[Halfdeck]

Eman, you're just pissed becaused you lost your ranking for "xxx trailer."

Google can manipulate the serps as they please while still raking in the adwords revenue.

For whatever term people is searching for, Google wants to generate useful results. That keeps people coming back to Google, instead of heading off to Yahoo or MSN. If people stop searching, they'll never see AdWords ads, and if no one sees them, no clicks = no revenue.

Some spammers think worse organic results will force people to click more often on AdWord ads (since that's how MFA sites work). The difference is that Google is much less interested in ad revenue than a spammer. Google's main goal isn't to make money (they already got more money than they know what to do with).


Some rock bands play gigs so one day they'll be millionares. Some rockers just want to pay their bills. Some rock bands don't give a shit about money, but they make millions anyway because people dig their music.

If your life depends on Google traffic, that's a sign you need to revamp your site and your marketing strategy. Google is just a middle man that helps people find what they're looking for. If you have a strong brand and people know your site, you don't need Google. Do I use Google to find Wikipedia, Ebay, Digg, newegg? No I got those sites bookmarked in my browser.

A little time out to review Google's Philosophy and rethink your business model:


Great just isn't good enough. Always deliver more than expected. Google does not accept being the best as an endpoint, but a starting point.

You can be serious without a suit.

You can make money without doing evil.

Focus on the user and all else will follow. From its inception, Google has focused on providing the best user experience possible. While many companies claim to put their customers first, few are able to resist the temptation to make small sacrifices to increase shareholder value. Google has steadfastly refused to make any change that does not offer a benefit to the users who come to the site

Never settle for the best

"The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." Given the state of search technology today, that's a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world's leading search technology company, Google's goal is to provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok.

To that end, Google has persistently pursued innovation and pushed the limits of existing technology to provide a fast, accurate and easy-to-use search service that can be accessed from anywhere. To fully understand Google, it's helpful to understand all the ways in which the company has helped to redefine how individuals, businesses and technologists view the Internet.