What sponsors actually know about the niches of their sites?

[selena]

Originally Posted by sarah_webinc

exactly Selena...freak show traffic isn't the traffic that is going to rebill over and over. The guys that are really into BBWs love those women and don't want to see them being grossly insulted.

Sarah, I can't remember the sponsor, or the exact phrasing. But I swear to you that I once saw a sponsor banner that was along the lines of "click here for these fat cows"

I was like "WTF???" I know nothing about the niche. But I would venture a guess that potential buyers are more apt to think of them as voluptuous Goddess' or something, than fat cows.