Opening a offline business, any good grand opening tips?

ecchi · 2005-03-29, 04:48 PM

This may seem like a silly idea but read the story beneath it before you dismiss it.

Get an open top truck or trailer, put a band on it, lots of big adverts for your store, and drive them around town playing loudly.

Many years ago a branch of a new video shop chain opened up down the road from where I had my video shop. It was a newish chain over here, and as there was already one other video shop (which was a branch of a long established chain) just down the road from me, so I was not worried. They used the band idea (in this case it was on an open toped London bus).

The result: I was was out of business within a year, and they swallowed up the other chain soon after that. And if you need more proof of the effectiveness of that method, the video chain that used it to push new stores was unknown at the time, but I guess you will have heard of them now, it was Blockbuster.

2005-03-29, 04:48 PM	#12
ecchi Banned Join Date: Oct 2003 Location: About to be evicted!!!! Posts: 4,082	This may seem like a silly idea but read the story beneath it before you dismiss it. Get an open top truck or trailer, put a band on it, lots of big adverts for your store, and drive them around town playing loudly. Many years ago a branch of a new video shop chain opened up down the road from where I had my video shop. It was a newish chain over here, and as there was already one other video shop (which was a branch of a long established chain) just down the road from me, so I was not worried. They used the band idea (in this case it was on an open toped London bus). The result: I was was out of business within a year, and they swallowed up the other chain soon after that. And if you need more proof of the effectiveness of that method, the video chain that used it to push new stores was unknown at the time, but I guess you will have heard of them now, it was Blockbuster.