How do you pick your sponsors?

[Tommy]

well if i see a site or gallery premoting the sponsor and the content or whatever looks intersting

i will click thru to the sponsor and look thru the tour

then I will go to the webmaster section and look at other sites they have, billing options

if they have like 100 cookie cutter sites I am long gone


then IF i sign up, I look thru the webmaster tools and see if anything motivates me

if they have good banners or gallerys maybe I will throw something up

but if I see 4, 468 by 80 banners and 20 gallerys mostly with the same content....the sponsor wont even be a memory