Well, the actual crime committed is copy theft. Using various methods, somebody (nobody, presumably) used Roccos text copy and possibly page designs to set up new pages.
His goal was to try to rank ahead or alongside Rocco, and get people to click on his links in google, instead of Roccos.
Because of how Google handles duplicate content, usually picking newer versions of a duplicate page over older versions, this also causes Rocco's pages to be pushed back. So Rocco get's doubly screwed.
This type of thing has been happening a lot lately.
Any small to large linklist and TGP can be attacked this way.
Page copying has been happening for years, the biggest difference with this new generation of copy theives is that they are using software and scripts to build MASSIVE numbers of pages and automatically steal copy.
There are more details, but I'll stop there.
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