Domain Names with extension for branding/promotion

[Head Boy]

Google stopped giving a high priority to keywords in domain names when they were hit by all the name spammers using them to promote non-relevant sites. The search engines use a lot of things to rank pages, and the domain name is just one of the minor factors. Of course if it's a phrase with little competition, and most of the major factors are not present, then the domain name will float to the top.